in a Thriving Region
By 2020, the ASEAN region will rank as the 5th largest economy in the world as it continues to consistently record positive GDP growth. This rapid progression places Southeast Asia at the center of the world’s digitization. For businesses, the time to act is now.
In the region’s evolving landscape, digital and face-to-face experiences are to how audiences consume information. Brands must be on top of the changing tech and communication trends, adapt community-based, high-engagement strategies for young, mobile-centric markets--without taking traditional mediums, like TV and radio, for granted.