The Rise of the Micro-Influencers

According to the Philippines Social Media Market Report by the Global Web Index 22% of young professionals spend time on following celebrities on social. And the way social media has redefined popularity meant that the definition of being a celebrity has also shifted.

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Marco Rafael
How to Prepare for a Public Speaking Event

For most people PR is all about building mutually beneficial relationships between organizations and the public. However, PR also includes internal communication, which involves all communication networks within the organization, i.e. between the various levels of the hierarchy, departments, branches, or individuals.

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Marco Rafael
How to Excel at a Speaking Event

People are often scared of public speaking because they know they will be judged not only on the content but also the delivery. Above all, they will judge the speaker. All the hard work will go down the drain if you are not able to communicate your ideas and thoughts in a clear and entertaining way.

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Marco Rafael
Making Brand Authenticity All About the Consumer

So many brands are constantly fighting for our attention every single day – we see this in the form of celebrity endorsements, sponsored posts by brands, and paid social media influencers (Fun fact: Have you noticed that for every 3-5 posts on your feed, Instagram throws in a sponsored post?)

It’s no wonder that consumers crave authenticity more than ever, and it’s not just the millennials.

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Marco Rafael
PROI Worldwide Closing in on US One Billion in Revenue

PROI Worldwide increased its 2018 net fee income by 10% to almost US$ one billion, making it the largest global communications company compared to other multi-national agencies and the fifth largest when compared to the world’s leading communications holding companies according to statistics released by The Holmes Report, one of the world’s leading industry rating organisations

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Marco Rafael
ASEAN PR Trends 2019

There’s bound to be constant change in an environment undergoing rapid economical and technological development. As any corporation in the region would say, the Southeast Asian landscape is not only diverse--it’s constantly evolving.

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Marco Rafael
Cultural faux pas creating nightmares

It can be a good giggle reading through a list of missteps made by international brands in local markets. But, after the laughs subside, you should remember that even the most established of international brands blunder occasionally, so you should be vigilant when you create a brand communications strategy.

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Marco Rafael
Does your brand communicate locally and internationally?

Your brand represents your company. Beyond your underlying product or service, your brand gives your company a distinctive character. Your message, your philosophy, your ideals. So, you would think that it stands to reason that your brand should transcend borders and cultures as you participate in a global economy. It should, but that depends on how you communicate your brand.

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Marco Rafael
When your reputation takes a hit

In our fast-moving a-tweet-a-minute world, there is no longer a ‘minor incident’. Thanks to social media, brands have been known to stumble and crumble within just minutes when a ‘minor incident’ quickly goes viral and turns into a major fiasco.

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Marco Rafael