ASEAN PR Trends 2019
There’s bound to be constant change in an environment undergoing rapid economical and technological development. As any corporation in the region would say, the Southeast Asian landscape is not only diverse--it’s constantly evolving. In a market with an affinity for digital platforms, we’re seeing users become more decisive and independent in their online behavior. More than ever, businesses in the region must deep dive and keep up with the various shifts in digital and communication trends. If you’re a brand looking to make an impact in Southeast Asia, here are some critical insights.