Indonesia’s diversity can be best described by the numbers: 17, 000 islands, 264, 000 citizens, 300, 000 wildlife species, and 1.5 million years of history. For the outsider, Indonesia’s diversity can foster indifference and division among its people.
Communication is just as expansive, as Indonesia has over 700 languages actively used up to today, with each region having a different culture. A Balinese joke won’t be as hilarious in Sumatra. But with all these differences, Indonesians still share the same sense of kinship with other Indonesians. They all work towards the same goal--the advancement of the country. Brands and businesses hoping to enter the country need more than just knowing their history or having the same sense of humor. Indonesians look for brands with the same purpose and principles as them--one where they can say, “You and I might be different, but we can build a future together.”
Indonesia’s multi-ethnic and multi-cultural background translates to the media landscape as well. Imogen Indonesia have helped countless brands navigate through the country’s dynamic market.
Centered on the idea that people buy relations, stories, and magic, the agency has produced work that reflects the vibrant cultures of Indonesia. With its deep knowledge of the people, as well as experts from different industries, Imogen have produced talk-of-the- town campaigns. The team relentlessly tries to redefine what being Indonesian means--focusing on each unique facet of the country with every campaign. They are driven to continually push the boundaries of the agency, as well as the industry.