Country Profile:

Myanmar

 
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With almost 90% of the Burmese population practicing Buddhism, it’s no surprise that spirituality holds a very strong influence on society. Religion has shaped Myanmar’s values since the 1st century, and it remains at the center of the country’s  rich culture.

Despite the recent developments in press freedom and technology, Myanmar’s connection to Buddhism remains strong. In fact, you’ll notice the religion’s links to the Burmese way of life, be it tradition, language, arts, literature, architecture, education, and politics.

 

Buddhism is so ingrained in the people of Myanmar that it shows in their conservative attitude towards interaction. Indirect communication, for example, is more accepted by the Burmese; in a local context, it would be better to use “we” instead of “you” when confronting someone.

Much like its own religion, Myanmar can be quite complex, but enlightening--as soon as you understand, respect, and appreciate its ways.

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ERA Myanmar

With its strong grasp of Burmese subtleties, ERA Myanmar has become the most awarded PR company in the country.

Made up of over 50 brilliant minds, ERA Myanmar is the largest PR firm in the nation. They are the most complete public relations and integrated communications agency in Myanmar, with the ability to reach wide audiences across any channel.

Lead by thought leaders in international PR, social media, and digital, the team plans and executes insight-driven initiatives, specializing in corporate/brand reputation, engagement, and experience. ERA Myanmar ensures that their campaigns make a difference in the lives of the people, as well as the businesses of clients.

 
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Anthony Larmon  

Anthony was recently named Asia-Pacific’s Young PR Professional of the Year at the PR Asia Awards and Campaign’s 40-under-40 for 2017. He has managed corporate affairs, strategic planning, and online/offline reputation management for multinational organizations in markets in Asia, Europe and the United States. At nearly 5 years, he is the longest-tenured expat PR practitioner in Myanmar.  He has 9 years of experience in corporate communications leading campaigns in the United States, most notably reputation management and public affairs for Dow, DIAGEO and General Motors). In Vietnam, he provided support for the reputation management and CSR campaigns for Unilever, Intel, and others. 

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Burhan Omar

He joined Echo from Today Ogilvy in Myanmar where he led the Myanmar National Airways account,  overseeing events, media relations, social media content, and reputation management/monitoring. Prior to his arrival in Myanmar, he worked at leading strategic communications firm, Hill+Knowlton Strategies, where he was overseeing communications and multi-market analyses for Temasek Holdings. He was also heavily involved in reputation management in consumer technology and telecommunications practice.

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Su Shwe Yee Htun

Don’t let her size fool you! Jerry leads Echo’s social-digital practice with a creative spark and excellence. A geek at heart, she joins from Havas Riverorchid Vietnam, where she led all Myanmar Post and Telecommunications social-digital communications since the start. Among her other clients were from Wave Money, Heineken and more, where she created content, community management strategies and social media activations and campaigns in Myanmar, Vietnam, Laos, and Cambodia. She has managed the largest social media communities in Myanmar for the past 5 years and is among the top social media experts since the practice emerged in Myanmar.

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Merce Pau

Merce moved to Myanmar more than three years ago with the United Nations Office for Project Services (UNOPS), where she led public health communications campaigns, notably on tuberculosis awareness.  As a journalism degree holder, she started her career as a freelance editor in La Vanguardia, one of the leading Spanish newspapers with headquarters in Barcelona, where she is from.  Prior to Myanmar, she worked for Puig, one of the world’s leading cosmetic and perfume companies and owner of brands such as Prada, Carolina Herrera, Nina Richi or Valentino Perfumes, where she strongly focused on consumer PR in the Spanish market and supported LATAM markets’ communications strategies.