In Filipino, there’s a prefix—KA—that means “shared.” Kapatid-siblings, Kababayan-countrymen, Kaibigan—friend. Filipinos value this sense of community so they keep on finding newer ways to connect with each other. And although about 76% of the population can understand English, a vast majority still prefer to communicate with their native tongue.
Successful brands that have entered the Philippine market took note of this kind of patriotism. Many Filipinos are aware of global brands and trends. However, they only capture the heart of the nation when brands take part in everyday experiences of the people. So localization campaigns focus on integrating the Filipino spirit by working with Filipino artists or using native languages and cultures. It’s not enough to merely translate global campaigns into the local market. For Filipinos, they must call it home.
Meaningful stories are at the forefront of everything we do at M2.0 Communications. These are stories that create change for society and build long-lasting trust between brands and their audiences. We’re not just storytellers though. We’re data gatherers constantly listening to conversations about your brand online; analysts when we work with data as the backbone of our work. We’re co-creators with influencer who can promote your brand best, and reporters who engage with your audiences to bring feedback to you.
We turn your brand inside out, flip it over and back, in order to achieve the best possible angle to get your message across. M2.0 doesn’t settle for the same old stories. We tell stories that take your brand to the very heart of Filipino society--we bring your brands home.
Doy is the chief storyteller and founder of M2.0 Communications. He began his career as a journalist with the Manila Times, where he first realized how information and stories can profoundly affect communities. This interest in the relationship between data and narratives led him to first establish Media Meter, a pioneering local media intelligence platform. He later established M2.0--now one of the Philippines’ leading PR/digital agencies. He continuously works with our media analytics team to create tools that will help monitor and measure our social media campaigns. This gives our work leverage against others and better value for the clients. He served as the Asia-Pacific Vice-Chairman of PROI, an international network of independent PR firms. He has led many successful campaigns for brands like Philips, Carrier, and MSD.