Create Campaigns That Feel Filipino

 
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In Filipino, there’s a prefix—KA—that means “shared.” Kapatid-siblings, Kababayan-countrymen, Kaibigan—friend. Filipinos value this sense of community so they keep on finding newer ways to connect with each other. And although about 76% of the population can understand English, a vast majority still prefer to communicate with their native tongue.

 

Successful brands that have entered the Philippine market took note of this kind of patriotism. Many Filipinos are aware of global brands and trends. However, they only capture the heart of the nation when brands take part in everyday experiences of the people. So localization campaigns focus on integrating the Filipino spirit by working with Filipino artists or using native languages and cultures. It’s not enough to merely translate global campaigns into the local market. For Filipinos, they must call it home.

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Meaningful stories are at the forefront of everything at M2.0 Communications. These are stories that create change for society and build long-lasting trust between brands and their audiences. More than just storytellers, they’re data gatherers constantly listening to conversations about your brand online, analysts that use data as the backbone of their work, co-creators with influencers who can promote your brand best, and reporters who engage with your audiences to bring feedback to you.

They turn your brand inside out, flip it over and back to achieve the best possible angle to get your message across. M2.0 doesn’t settle for the same old stories. They tell stories that take your brand to the very heart of Filipino society--they bring your brands home.

 
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Doy Roque

Doy is the chief storyteller and founder of M2.0 Communications. He found his love for stories as a journalist, seeing how they profoundly affect communities. His immense passion for data led him to establish the Philippines’ first ever local media monitoring company, Media Meter, Inc. Doy was instrumental in turning around Smartmatic’s reputation after initial resistance to the company’s involvement in the Philippines’ first automated elections in 2010.    

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Rica Oquias

Inspired by Ayn Rand’s “The question isn’t who is going to let me; it’s who is going to stop me”, Rica pushes through boundaries to share stories worth telling. She possesses a keen mind for shifting consumer preferences and was instrumental in the success of award-winning campaign for Merck Sharp & Dohme’s ‘A New Hope’ project.

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David Castillo

A campaign strategist by trade, a storyteller by heart--David believes in telling stories that can have a bigger impact on the world. He is driven by ideas and strives to challenge outdated mindsets. This has resulted in award-winning campaigns for healthcare, technology, and government. In his downtime, he listens to Planet Money for new insights and strategies.    

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Karlo Cleto

Karlo strives to use communications as a tool to further human development. He hopes to develop a larger sense of purpose for the projects he manages. Inspired by the books The Rest is Noise and Capitalist Realism, Karlo knows all too well the importance of research and analytics in telling genuine and truthful stories.

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RJ Gomez

RJ has over 5 years of experience in developing content for business, tech, and lifestyle firms. As the head of the Content Team, he optimizes and develops every campaign--making sure they’re on-brand and aligned with business objectives. RJ sees himself as a man of the people--one who can empathize with the Filipino.