Your Partner in a Landscape
Poised for Growth
Our extensive experience in handling PR campaigns across different sectors in the ASEAN region gives us an intimate understanding of the market. We’ll work closely with you to make sure your brand reaches the emerging consumer segments in Southeast Asia.
The banking industry in Southeast Asia is not only growing, it’s transforming--incorporating technologies such as cloud computing, robotic process automation, and data analytics. Fintech, bolstered by a huge increase in investment the past decade, is set to change the landscape as we see a shift to digital banking. Brands in the sector will need to keep up with trends and effectively communicate their digital capability to consumers.
Travel & Lifestyle
Tourism is a booming industry within the region. Budget airlines and accomodations, as well as visa-free entry for ASEAN citizens has opened up travel for middle class families. Travellers with limited travel allowance are on the lookout for bang for the buck services, and rely on online reviews. A sudden complaint on missing luggage or dirty linens can damage your reputation in an instant. By monitoring even the smallest posts, your business can avoid a potential PR disaster.
The healthcare industry in Southeast Asia is rapidly growing, but meeting the increasing health needs of the expanding market remains a challenge. Each nation’s healthcare system is at a different stage of development, and those planning to enter the sector need to understand the nuances of their regions. Credibility and market access, for example, play a crucial role in developing countries; consumers value the ethical aspect of healthcare companies and have to build trust with them. Businesses and institutions need to be aware of local considerations, such as regulatory bodies, traditional medicine, and common misconceptions on drugs.
With a thriving startup ecosystem, Southeast Asian countries face rapid economic growth and development. But no matter how innovative a startup is, the right people need to know the product or service in order to be a success. Whether it’s investors or the public, having a clear communications strategy separates top startups from the hundred others that are struggling. Startups need to communicate reliability. The ones who thrive are the ones who show that they can and should be trusted. Through careful and precise strategies, we help you find and cement your place in the market.
Southeast Asia has a combined population of more than 630 million people and counting--a force that will drive a huge demand for fast moving consumer goods. Businesses need to act now, as developing markets in the region already account for a significant portion of global FMCG spending. Industry players are expected to benefit from the region’s increasing purchases, but will need to understand the specific environmental shifts--the movement to digital platforms, rise of social media influencers, effectiveness of experiential marketing, and emergence of online groceries--to fully realize their potential in the sector.
Home to at least 574 million people, the online retail industry in Southeast Asia is expected to expand up to $53 billion by 2023. With increasing disposable income among the region, people are spending more and more on retail, specifically online shopping. With millions of products found online, it’s easy to get drowned out by others. Knowing how to utilize digital marketing can tremendously affect your brand’s visibility on the web. To succeed in online retail, you need to be one step ahead of your competitors--to have foolproof strategy to win and build a strong community with your buyers.
ASEAN countries are different from each other in terms of government type, population, and societal issues. Knowing the quirks and nuances of local public affairs help in quickly dissipating crises-in-the-making. With our long-standing work with government agencies, we can easily coordinate with them to execute effective strategies for your brand. Whether it’s building up a reputation, garnering attention, or decreasing noise, a clear communications plan and deep knowledge of the local market is critical for this industry.
Fueled by strengthening economies and increased automotive demand, the automobile industry in Southeast Asia is on the rise. In fact, car sales are expected to reach almost 4 million units by 2020. Consequently, car brands will need to communicate their advantages in faster, more relevant mediums such as social media platforms and blogs. As new business models and technologies like artificial intelligence, electrification, and ridesharing shape the industry, they’ll need local partners who knows how the different ASEAN markets will react.
Emerging Southeast Asian markets are fast becoming an important segment for the luxury industry. In Singapore alone, there are 3.5 million high net worth individuals. To succeed in the region, luxury brands need to be aware of specific opportunities in the sector--such as a growing middle class--and understand local culture, values, and traditions. They must cater to the market’s propensity for mobile, but at the same time provide something Southeast Asian consumers look for: a personalized, premium brand experience in stores and face-to-face interactions. Trends like influencer marketing and e-commerce will play a large role in shaping the industry, as well.
With the region’s internet economy predicted to reach $200 billion per year by 2025, it’s no surprise that Southeast Asia is a hotbed for consumer tech brands. It not only has the fastest growing startup and technology market world, but a consumer base that is sizeable, young, and tech-savvy. Companies planning to enter the region must understand the market’s dynamics, employing both online and offline strategies to touch base with buyers.
The increased need and ability to connect with people all over the world has affected the whole telecommunication landscape. The rapid developments in this space has made the industry highly competitive. Telecommunication campaigns need to showcase capability and credibility to gain the trust of the people. But issues surrounding cybersecurity and infrastructure still raises several concerns; It’s crucial to know what and how your company discloses information to address these issues.