ASEAN PR Trends 2019

There’s bound to be constant change in an environment undergoing rapid economical and technological development. As any corporation in the region would say, the Southeast Asian landscape is not only diverse--it’s constantly evolving.

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Marco Rafael
Cultural faux pas creating nightmares

It can be a good giggle reading through a list of missteps made by international brands in local markets. But, after the laughs subside, you should remember that even the most established of international brands blunder occasionally, so you should be vigilant when you create a brand communications strategy.

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Marco Rafael
Does your brand communicate locally and internationally?

Your brand represents your company. Beyond your underlying product or service, your brand gives your company a distinctive character. Your message, your philosophy, your ideals. So, you would think that it stands to reason that your brand should transcend borders and cultures as you participate in a global economy. It should, but that depends on how you communicate your brand.

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Marco Rafael
When your reputation takes a hit

In our fast-moving a-tweet-a-minute world, there is no longer a ‘minor incident’. Thanks to social media, brands have been known to stumble and crumble within just minutes when a ‘minor incident’ quickly goes viral and turns into a major fiasco.

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Marco Rafael